Art Direction for the. Entertainment Industry
During my time at Art Machine, I had the honor of serving as the Senior Art Director, guiding their TV commercial for Universal Studios Hollywood from inception to fruition in collaboration with the Creative Director and Copywriter. Moreover, I was thrilled to contribute to the pioneering campaign for the launch of Universal Studios' Jurassic World New Ride, and to craft captivating artwork for events like Halloween Horror Nights and various promotional materials. Furthermore, I was privileged to be among the top team of esteemed art directors entrusted with shaping the brand identity of the upcoming Universal Studios park, Epic Universe, slated for launch in the summer of 2025.
Universal Studios Hollywood - TV Commercial
Epic Universe Logo Concept
Universal Studios Parks & Resorts will open a new park in Orlando called Epic Universe in the summer of 2025. A team of experienced art directors was assigned for the creation of the logo and the development of the brand concept. The logo I created, incorporates architectural elements of the park, along with astronomical elements representing the park's transition from day to night. It was presented to the client and received with enthusiasm, but unfortunately it was not the finalist.
Halloween Horror Night: Ghostbusters Maze
This artwork was designed to promote the Ghostbusters maze for Halloween Horror Nights at Universal Studios Hollywood. It was prominently featured in various media outlets, including the Forbes website.