Art Direction for the Entertainment Industry
During my time at Awesomeness, I spearheaded design initiatives for their network, overseeing diverse projects ranging from show logos to Times Square billboards, social media strategies, and brand redesigns. With a results-oriented approach and a penchant for creative solutions, I collaborated closely with the team to actualize our vision. Additionally, I revitalized their office space, leveraging my skills to create dynamic displays, showcasing my full creative repertoire.
Our team was tasked with developing a new brand positioning for AwesomenessTV Network. We approached this challenge using our creativity and design skills to create a unique and memorable brand identity that resonated with audiences. One of the key elements we incorporated into the brand's tone was a commitment to female empowerment, and unique design which helped to distinguish the brand.